BOSAGORA, serving as the permanent representative of the MetaCity Forum, signed an agreement for a business partnership with KB Capital and Ethan & Alice Marketing on August 31st as a member to revitalize MetaCity.
Reinforcement of Metacity Forum Infrastructure
KB Capital , a subsidiary of KB Financial Group which is a KOSPI-listed company. They are engaged in instalment finance for automobiles and durable goods, facility rental, household loans, and corporate loans. One of the principal services of KB Capital is called ‘KB Cha Cha Cha’, the top 1 of the second-hand car platform in South Korea.

Ethan & Alice Marketing is one of the best integrated Korean marketing companies with unrivalled capabilities and know-how in the BTL field. Their significant clients include Samsung, Hyundai, KIA, IBM, KB Financial Group, KT, Naver, Daum, EA, Motorola, BMW, P&G, and other leading global companies domestically and abroad.
KB Capital, Ethan & Alice Marketing will participate in the MetaCity Forum to open and provide various digital financial services in MetaCity, and cooperate in revitalizing the MetaCity platform by strengthening integrated online and offline MetaCity marketing. The main agreements between KB Capital and Ethan & Alice Marketing are as follows.
Main agreements
1. Participated in MetaCity Forum as an alliance company
2. KB Capital opens a virtual branch in MetaCity to provide vehicle VR experience and second-hand car transaction services linked to ‘KB Cha Cha Cha’
3. KB Capital opens a virtual branch in MetaCity to provide various financial product services such as credit loans, car leasing, new car loan, rental cars, commercial vehicle financial products, etc.
4. Ethan & Alice Marketing provides MetaCity external marketing solutions to revitalize MetaCity (e.g. digital marketing, event marketing, digital commerce, on & offline marketing, etc.)
5. Support for other matters requiring close cooperation
As a result, the MetaCity Forum comprised by seven companies to strengthen infrastructure. There are BOSAGORA, Aiitone, Uracle, BRI, and IBK Securities, new joined members KB Capital and Ethan & Alice Marketing.
MetaCity and financial services for all generations
Recently, there are various financial companies are leading the Metaverse for sustainable finance. The MetaCity Forum established the MetaCity, a platform that combines Metaverse and blockchain, providing users with a variety of virtual world experiences connected to the real economy.
With the KB Capital, a major loan-specialized financial firm in Korea, and serve as a cornerstone for strengthening the economic infrastructure in MetaCity. In particular, it allows MZ generations, the mainstay of Metaverse, can quickly learn and access financial products that are somewhat difficult to understand in MetaCity. It can be imagined sustainable financial services would be built in MetaCity oneday.
Direction of MetaCity Forum
With the MetaCity Forum, Bosagora aims to lead the fourth industry where reality and virtual converge by establishing MetaCity with public credibility and robust infrastructure that combines Metaverse and blockchain. In addition, we are taking our social responsibilities by establishing digital ESG management in MetaCity for sustainable development.
BOSAGORA is continuously discussing cooperation with organizations, institutions, and companies in various industries. More additional updates will be shared with the community as ongoing discussions are completed.
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